Beyond Humour and Wit (2021)
Research Compendium, Editorial

Book, Kettle Stitch Bind
48pp, 165 x 241mm
Typeset in Marion and Minion Pro

A research compendium analysing satire as a design strategy in critical design practice through a selection of case studies.

? X O ? (2020)
Concept Book

Book, Stab Bind with Hard Cover
86pp, 95 x 128.5 mm

A visual concept book that plays with the viewers’ minds made with images from found scans of old National Geographic magazine. With a pinch of humour, this book combines innocence and deception together — tricking the viewers into believing and doubting. 

a (2020)
Typography, Poster

Poster, 594 x 841mm (A1)

In fulfilment for Randy Yeo’s (Practice Theory) workshop, Modular Type: Systems and Freedom. Redesigned an alphabet using a modular grid of 24 x 33 to create 3 different weights: Light, Regular, Bold. The assigned alphabet was ‘a’, and lowercase ‘a’ was decided for the explorations and final outcome.

Memes4Dreams (2022)
Project, Identity

Name cards
Various sizes

A discursive project exploring the criticality in memes understanding how memes can be a valid form of graphic design through generating and designing the memes themselves as means to inform and communicate. The result is a collection of self-generated memes as a personal take based on the experiences and challenges faced by the designer herself in attempt to address the issues faced by graphic designers through memes. Presenting the memes as name cards poses a reflection into the dynamics between designers and clients.

Innova (2019)
Brand, Identity

UI/UX, Editorial
Microsite, Product Catalogue
Client: DO!T

Designed DO!T’s product series, Innova Series, for their microsite and product catalogue. Conceptualised the product series identity, created marketing strategies, copywriting as well as 3D product renderings.